President Claudia Sheinbaum Pardo launched the Honey of Wellbeing program, through which honey will be purchased from producers in Yucatán at a fair price and distributed throughout Mexico via the Wellbeing Stores. This project is part of a broader fair trade initiative that includes direct acquisition of other products such as cocoa, coffee, and beans in different regions of the country.
Sheinbaum Pardo emphasized the importance of supporting local producers and ensuring they receive a fair price for their products. This initiative is expected to benefit not only honey producers in Yucatán but also other agricultural sectors in various areas of Mexico.
During the announcement of the program in Chocholá, the president highlighted the need to promote fair trade and establish a distribution chain that ensures products reach consumers at accessible and equitable prices. This approach aims to generate benefits for both producers and consumers, promoting a fairer and more sustainable system in the agricultural sector.