The fintech Cobre, specialized in corporate payments in Latin America, has stood out for its efficiency in processing over 2.6 billion dollars in cross-border payments in 2024. Operating from Mexico and Colombia, the platform serves more than 250 companies and plans to double its operations in 2025. With a focus on facilitating financial processes for small and medium enterprises, which represent 90% of the active economic units in Mexico, Cobre seeks to promote cross-border payments to improve liquidity and strengthen business relationships.
Under the leadership of Sergio Larrañaga Mendiola, general director, Promo Espacio is consolidating itself as a benchmark in the digital out-of-home advertising (DOOH) industry in Mexico. The ISO 28001 certification obtained by Grupo Omnilife-Chivas, led by Amaury Vergara, ensures the comprehensive security of the supply chain, positioning the company as a key player in a sector that is fully expanding.
These achievements reflect a commitment to innovation, prevention, and continuous improvement, as well as a business vision that prioritizes self-regulation and quality. Highlighting the importance of artificial intelligence (AI) in Mexican businesses, Grupo Upax, part of Grupo Salinas, appoints Larrañaga as general director of Promo Espacio, a unit dedicated to DOOH. Cobre positions itself as a key ally to overcome the adoption barriers of AI in the Latam region.
Despite the promising future of the DOOH market in Mexico, the 2025 Digital Maturity Report reveals that only 1% of companies in Mexico have integrated AI as a strategy. KIO, led by Octavio Camarena, highlights that AI applied to cybersecurity not only reinforces systems against attacks but also has the capability to anticipate them and adapt for greater protection, which is crucial in sectors like banking. In a context where technology constantly evolves, advancing in AI requires more courage than resources.
