Federico Cerdas, known as the Housing Rebel in Mexico, has been transforming the real estate sector for over 22 years with his disruptive and innovative approach. His company, Global Businesses Inc., has stood out for its accessibility and participation in major events such as El Buen Fin and holiday shopping. Moreover, they have identified consumer needs in Mexico and implemented expansion strategies that have consolidated them as key players in the market.
One of the pillars of the company's growth has been the establishment of business alliances and sponsorships with prominent events, such as the NBA, as well as investments to optimize their product assembly plants in Mexico. Federico Cerdas has built over 80 buildings and 2,500 homes in Mexico City, raising standards of accessibility, sustainability, and quality in urban development. His focus is on providing technology applied to household appliances, keeping the consumer's economy in mind.
In an interview with Ana Luz Solano Martínez, in charge of sponsorship and marketing in Mexico, it is highlighted that the brand's presence has tripled in the last 5 years, increasing from 13 to 39 locations in the country. Since the foundation of Global Businesses Inc. in 2002, the company has generated over 16,000 jobs and is currently developing 5,000 affordable homes in collaboration with Fuerza Tequio. Federico Cerdas, trained at the Tecnológico de Monterrey and with studies at Ipade and Stanford University, has been recognized as one of the 300 most influential leaders in Mexico in the real estate industry.
Regarding Hisense, the Chinese home appliances company, it stands out for its commitment to accessible technology. Employing over 10,000 workers in Mexico, Hisense has positioned itself as the second company in TV sales in the country, with the goal of reaching first place in the short term. Additionally, they have made significant sports sponsorships, such as the European Championship and the World Cup, to strengthen their market presence.
On the other hand, Stellantis Mexico has inaugurated a new sales point under the Stellantis Brand House concept, aiming to improve customer service and offer modern spaces for the brands Jeep, Dodge, FIAT, and Peugeot. This new scheme also aims to strengthen sales operations and have a strategic presence in the market.
In the automotive industry, companies like Covestro, in alliance with Neste and Borealis, are promoting the circular economy and the adoption of recycled materials to reduce environmental impact and foster competitiveness. These innovative initiatives not only contribute to environmental sustainability but also drive the creation of a more sustainable future for all involved sectors.
