Maserati presented in Mexico its new line of electric cars, Folgore, with the aim of having a completely electric portfolio by 2025. These models, such as the GranTurismo Folgore and the Grecale Folgore SUV, combine the brand's characteristic luxury with an innovative 800V electric propulsion system. Pablo Herrera, general director of Maserati Mexico, highlighted that these vehicles represent the beginning of the complete electromobility of the brand by 2030 in cities such as Mexico City, Monterrey, and Guadalajara.
The Grecale Folgore SUV, innovative for being fully electric, maintains Maserati's standards of luxury and sportiness. With the Grecale Folgore, the Italian brand seeks to stay at the forefront of the electric vehicle market, despite possible obstacles that may arise in the region due to political changes and tariffs.
On the other hand, Michelin announced its program "Together We Go Farther" in partnership with Un Kilo de Ayuda, aimed at donating more than 1,500 bicycles and safety helmets to school-aged children in marginalized communities. This program promotes a safe and efficient means of transportation for children to access education without difficulties.
The Mexican startup TS4 Strategy joined the global Pledge 1 percent movement, committing to allocate 1 percent of its resources to initiatives that promote sustainability and reduce inequalities. Founded in 2019, TS4 Strategy projects a 40 percent growth for this year, thus strengthening its social and environmental commitment in the field of digital transformation.
