The brand Grupo Sports World is promoting physical activity among the members of its 48 clubs in 13 states through the campaign "The risk is not trying it." The company is undergoing a transformation process focused on improving customer service, digitalization, and modernization of its infrastructure, under the direction of Vieira Do Prado, who is about to complete his first year at the helm of the gym chain, the only one listed on the Mexican Stock Exchange.
Sports World has invested in the remodeling of key clubs such as Patriotismo, Cráter, and Altavista, and plans to renovate eight more units by 2025. Additionally, it is strengthening its business terms this year. It is also focusing on the female market and specific financial products for them.
Decididas, a platform founded in 2018 to promote female leadership in Mexico and Latin America, is organizing the Decididas Summit 2025 in Mexico City from February 27 to March 1. This event aims to foster gender parity in various areas and includes the participation of prominent leaders such as Altagracia Gómez, Clara Brugada, Alessandra Rojo de la Vega, Lorena Ochoa, Mónica Flores, Regina García Cuellar, among others.
On the other hand, Scotiabank, under the leadership of Adrián Otero in Mexico, was recognized as the Best Bank in Financing Products for Foreign Trade in Mexico and Latin America. The company continues to improve its services by incorporating new equipment in its clubs and updating the design of its facilities.
Grupo Sports World offers more than 50 classes in disciplines such as strength, cardio, yoga, Pilates, swimming, and functional training, employing over 2,000 people. The company will launch a new special 21-day membership aimed at promoting healthy habits, highlighting the market potential that addressing the needs of women in Mexico represents, which is not only a matter of equity but also a significant business opportunity.
