Global Vía Pública México, part of a holding specializing in Out of Home (OOH) media, announced a strategic restructuring of its commercial structure to drive growth and strengthen its presence in the regional market. Carolina Gudiño has been appointed as Director of Strategic Relations, and Jean Pierre Rivera as the new Commercial Director in the country. These appointments aim to expand the organization's commercial reach and deepen strategic ties with agencies and advertisers. Rivera, who previously led the commercial area for Global Vía Pública in Peru, is joining the local team, bringing his experience and regional perspective. Jaime Vázquez-Mellado Carbajal, the company's General Director, highlighted that both profiles represent the talent and vision necessary to advance with greater coordination for the benefit of clients. The strategy also includes the development of urban furniture solutions and projects linked to Smart Cities, consolidating a robust and adaptable business model to future industry challenges. Through these moves, the company seeks to boost new business opportunities and reaffirm its leadership in one of the most dynamic outdoor advertising markets in Latin America, ensuring efficient articulation between the commercial strategy and sustainable urban development.
