The Capital Meetings 2026 summit concluded with figures that confirm the consolidation of experience marketing as a strategic sector in the country. In parallel, initiatives like the Future Leaders Forum brought university students closer to the industry's real ecosystem, strengthening the link between emerging talent and companies.
In terms of sustainability, the Circula Meetings program promoted a circular economy model within the event, encouraging material reuse and the donation of promotional items to social organizations—a sign that the industry is beginning to integrate ESG criteria into its operations.
Another key component was the launch of Top Events, a platform that recognizes outstanding projects in the sector.
Unlike other industry events, the attendee profile demonstrated a high decision-making capacity: the presence of corporate planners, marketing directors, and specialized suppliers predominated, reinforcing the strategic nature of the event.
One of the main findings was the growing demand for technological solutions for events, from digital platforms to advanced audiovisual production.
Among the winners were initiatives driven by foundations, tourism boards, and automotive brands, evidencing the diverse applications of experiential marketing.
According to David Hidalgo, the event's growth responds to the industry's historical need for its own space for articulation.
In this context, Capital Meetings not only reflects the sector's current state but also positions itself as a thermometer of its growth toward 2027.
Notable was the participation of Ari Borovoy, who led the opening conference, as well as specialists like Adrián Villaseñor and Ricardo Peláez, who addressed leadership evolution in high-demand environments.
The event also reinforced its commitment to professionalization through workshops and masterclasses focused on execution, in collaboration with tech platforms and specialized firms.
Along the same lines, Pedro López-Chaltelt emphasized that attendees are increasingly seeking concrete solutions that drive tangible results.
Beyond the figures, the 2026 edition leaves a clear conclusion: the market has evolved toward more strategic experiences, where creativity must be accompanied by a return on investment.
This trend reflects a transformation in the sector, where brands seek more measurable, scalable, and business-aligned experiences.
In terms of content, the program integrated themes such as artificial intelligence, leadership, and applied neuroscience.
With over 3,200 professionals gathered at the World Trade Center Ciudad de México, the event organized by Tree Alliance positions itself as one of the main convergence points for decision-makers in the industry.
Over two days, the forum brought together more than 80 brands and 50 speakers in an environment where networking and business generation were priorities.
