Pets hold a special place in everyone's heart. More and more owners are taking their pets to grooming sessions with haircuts, coat hydration, and nail care. Grooming has ceased to be a luxury and has become part of the health routine, especially for breeds with specific coat requirements. Preventive health care: from the emergency veterinarian to ongoing care. As life companions, adventurers, and participants in almost any daily experience, they have become an indispensable pillar of the Mexican family. And affection for them is demonstrated not only in kisses and hugs, but also in the quality of products and services their owners choose for them. Today, spoiling a furry friend—or a kitten—is a conscious, informed, and, above all, loving decision.
Family Members Mexico ranks as the fourth country in the world in pet ownership, with over 60 million companion animals living in seven out of ten households. "Pets are no longer just companion animals; they are family members. This is redefining the entire industry, from food to specialized services," stated Eduardo Chedraui, CEO of Laika México, an e-commerce and pet services platform, during a press conference to discuss market behaviors. The pet care sector in the country is valued at an estimated 74 billion pesos and could surpass 82 billion dollars by 2033, solidifying itself as one of the country's most dynamic industries. In Mexico City alone, specialized establishments increased by 27% in three years, surpassing five thousand service points.
How Mexicans Spoil Their Pets Behind the statistics are families that have changed the way they relate to their animals. Caring for a pet today involves much more than just feeding it; it requires the same dedication as caring for any member of the household. The food category accounts for almost nine out of every ten pesos spent in the sector. And more owners are making more selective choices: they seek natural ingredients, formulas free of artificial preservatives, and options tailored to their pet's age, size, and health condition.
To Care for Them Better Those who have already decided their pets deserve the best have found in Laika's annual membership a way to cover the three key areas where a Mexican pet-loving family spends the most.
Feeding. Members get preferential prices on products and 24/7 home delivery, making it easy to keep a pantry stocked with the best foods without leaving home or overpaying.
Preventive Health. The membership includes veterinary care available at any time of day or night, plus an insurance policy backed by GNP Seguros that covers accidental death. A professional support network is always available, regardless of the hour or urgency.
Grooming and Well-being. Through its alliances with specialized providers, members gain access to exclusive benefits and experiences in animal care and aesthetic services, plus a welcome kit to get started on the right foot. And there's an extra that goes beyond the wallet: with every purchase a member makes, the platform supports stray dogs and cats.
Occasional baths are a thing of the past. These are the three trends transforming the pet lover experience in Mexico:
Grooming: aesthetics is also well-being. The "only go when something happens" model is being replaced by a culture of preventive medicine. Up-to-date vaccinations, regular check-ups, supplements, and specialist-formulated diets are now part of the monthly budget for millions of families.
Conscious feeding: reading labels is also an act of love.
