Mexico City is preparing its tourism strategy ahead of the 2026 FIFA World Cup with the goal of diversifying its offerings and ensuring that all boroughs benefit from the influx of travelers. As part of this initiative, it has been decided to establish a "Fan Zone" in each borough, with the purpose of allowing everyone the opportunity to enjoy the sporting event.
Carlos MartÃnez, general director of the Mixed Fund for Tourism Promotion of Mexico City, stated that there are plans to diversify the tourism offerings during the World Cup and to offer tourists a period of up to 5 days without a match to explore other points of the capital and enrich their experience. In this sense, work is being done on designing experiences with specialized guides.
The FIFA World Cup 2026 will arrive in Mexico in June of that year, and both the capital and federal governments have already begun improvement works at the Mexico City airport to handle the estimated arrival of 5 million tourists, a quarter of the annual figure that the capital receives. The demand for hotel infrastructure will be high, and options like Airbnb are expected to complement the offerings, as long as local legislation permits.
At least 3,000 additional hotel rooms are being built in Mexico City, which, although not exclusively for the World Cup, will help accommodate national and international tourists. In the coming weeks, announcements are expected from Clara Brugada's government regarding tourist circuits, attractions, and tourism investments for the World Cup, which returns for the third time in the history of the sport.
