In 2025, notable events will be held in Mexico, including the Day of the Dead, the International Balloon Festival in León, and the Formula 1 in Mexico City. One of the most anticipated events is Vive Latino 2025, for which Airbnb reports that the Mexican capital will mainly receive travelers from Guadalajara, Monterrey, Tijuana, San Luis Potosí, and Mérida. According to Airbnb, attendees will primarily come from Mexico (Monterrey, Guadalajara, and Mérida), the United States (Los Angeles, New York, Chicago, and San Diego), and Colombia (Bogotá).
An interesting fact is that Shakira's audience is almost evenly split by gender: 56% of the accommodation searches for her concerts in CDMX are from women and 44% from men.
The study also reveals that Mexicans are interested in traveling abroad to attend major events. Brazil is the most popular destination, with events like the Rio de Janeiro Carnival, the Formula 1 in São Paulo, and the São Paulo Carnival grabbing attention. Other events of interest include the Barranquilla Carnival in Colombia and Lollapalooza in Argentina.
With the arrival of the 2026 FIFA World Cup, it is estimated that Mexico City will receive 5.5 million visitors. A study by Ipsos and Airbnb indicates that more than 40% of Mexicans plan to travel in 2025 to attend major events, with concerts and music festivals being the main motivators for these trips.
To meet the high demand for accommodation, platforms like Airbnb will complement the traditional hotel offerings in the host cities in Mexico: Mexico City, Guadalajara, and Monterrey. Airbnb will contribute to a more accessible and inclusive experience for travelers, promoting safe and responsible tourism in the country.
The "Travel & Big Events" study by Ipsos and Airbnb in January 2025 analyzed the travel habits of a thousand people in relation to major events like concerts and festivals, highlighting the growing influence of these events on Mexico's tourism industry. According to the study, the events that most interest Mexican travelers are concerts by specific artists, music festivals, and weddings.
The events with the most tourism impact in 2025 will be Vive Latino in Mexico City and Pa'l Norte in Monterrey, with Shakira's concert attracting both national and international travelers.
