This Sunday, November 17, the Corona Capital 2024 will conclude, one of the most anticipated festivals for music and culture lovers in Mexico, featuring 29 artists and bands. The event promises not only to deliver great musical acts but also unique experiences through brand activations and facilities designed for attendees.
The musical lineup for this day is unmissable, with a roster of top-level international and national artists. Some of the most anticipated include:
Paul McCartney, the former Beatle, a music legend with decades of experience that have made him an undisputed reference.
Jack White, known for his versatility and energy on stage, both in his time with The White Stripes and in his solo career.
Empire of the Sun, with their fusion of electro-pop and spectacular visual setups, promising a unique experience that will transport the audience to a world of fantasy.
In addition to music, Corona Capital offers activations that complement the attendees' experience. Among them is the Terraza Corona, an exclusive space with privileged views and a unique atmosphere inspired by Grupo Modelo's iconic luminous mustache in Mexico City. A special edition can of beer related to the musical event will also be launched in convenience stores.
For the first time, the festival will be live-streamed on TikTok, bringing some of the most awaited shows to the Corona and Corona Cero stages beyond the Autódromo, allowing everyone to join in the celebration virtually.
Other highlighted areas include Casa Corona, an immersive area with live music, cocktails, and interactive activities; the Bacardí Zone, ideal for mixology lovers with workshops and personalized drinks; the Ford Garage, which offers an exhibition of iconic cars and a unique augmented reality experience; sustainable activations by Natura, encouraging attendees to reflect on environmental care; and a gaming zone for those seeking a break between concerts, with large-screen games and quick competitions.
