Tequila Imposes Retroactive Tax on Tour Services

The mayor of Tequila, Diego Rivera Navarro, has announced a retroactive tax increase on tourist transport vehicles, causing significant financial burdens on local businesses. The decision will require payments dating back to 2019, raising concerns among operators and affecting their survival post-pandemic.


Tequila Imposes Retroactive Tax on Tour Services

A year ago, we mentioned that Jalisco, under the government of Pablo Lemus, was experiencing an increase in the attraction of both national and international investments. This positive trend is reflected in the growing demand for industrial parks in the region. The Industrial Parks Association of the State of Jalisco (APIEJ), led by Bruno Martínez Zurita, projects that during the current year, investments in industrial parks will exceed 300 million dollars.

Currently, 633,411 square meters of surface area are under construction, of which 567,000 square meters will be delivered in 2025. Approximately 38% of these areas already have pre-leasing contracts, indicating high demand even before the completion of the construction of the industrial parks. For Lemus, this record figure is an indication of Jalisco's potential to become an attractive destination for investment, thanks to its mobility, airport, and the work done in administrative simplification.

The APIEJ, composed of experts in the sector such as Marian Garibay, Luis Montes de Oca, Roberto Alvarez, José Manuel Diego de Navea, Eduardo Lafaire, and Bruno Martínez, highlights the importance of ensuring facilities, legal certainty, talent development, security, and connectivity to facilitate the attraction of investments in the region. Although there are challenges, such as the energy issue, which will be addressed at an upcoming meeting in Mexico City with the Secretary of Energy, Luz Elena González, collaboration between the private sector and the state government presents an opportunity for growth and the relocation of companies in Jalisco.

In another context, the mayor of Tequila, Diego Rivera Navarro, requested transportation providers for tourism services, known as "barrilitos," to pay significant retroactive amounts, generating controversy in the region. Meanwhile, Bitso Business launched a startup accelerator dedicated to blockchain technology and stablecoin online, the first program of its kind in the world, aimed at supporting global startups in Latin America with mentoring and investment.

Additionally, during the International Tourism Fair (Fitur) in Madrid, Cancún achieved important agreements, such as the realization of the Challenger 125 Tennis Tournament, after five years of absence, and the construction of 25,000 new hotel rooms in Quintana Roo, thanks to the efforts of Governor Mara Lezama. The partnerships established during this event herald a promising future for tourism in the region.

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