In 2022, a company experienced a 12% increase in its sales in the domestic market due to its strategy to strengthen local production and get closer to its consumers. The commitment to boost supply chains in North America could provide a competitive advantage to Mexican companies that manage to optimize their logistics and manufacturing processes.
Proximity to the United States continues to be beneficial in terms of delivery times and comparative costs, although in a more protectionist environment. Those Mexican SMEs that offer niche products, quality, and quick responses could take advantage of changes in policies to differentiate themselves and be more competitive.
In 2023, the same company reported that more than 45% of its revenue came from international markets, which puts it in a favorable position against potential changes in U.S. trade policies. A notable example is Ternium Mexico, a steel company that has increased its exports by 20% in two years by leveraging proximity to markets such as the U.S.
To cope with challenges and seize opportunities, SMEs must improve their competitiveness by strengthening innovation, quality, and customer service capabilities. Collaboration and the formation of support networks can be key to sharing costs, knowledge, and best practices, as well as optimizing internal processes and adopting efficient technologies.
Amid uncertainty due to protectionist policies, it is crucial for SMEs to be resilient and adapt to the demands of the domestic market, expanding their offerings while maintaining quality. The renegotiation of the T-MEC and the possibility of tariffs on Mexican products raise concerns, making proactivity essential to face the new economic, political, and social landscape.
It is essential to remember that SMEs represent the majority of companies in the country and generate a large part of employment. In the face of adversities, turning challenges into opportunities is fundamental, as pointed out by Renato Consuegra. Companies like Grupo Bimbo have diversified their markets to reduce dependence on the United States, which shows how strategic vision can help face trade challenges.
