Influencer's High Advertising Costs Amid Legal Issues

Marianne Gonzaga, facing legal troubles, charges exorbitant fees for various influencer services on Instagram and TikTok, ranging from 8,000 to 104,000 pesos.


Influencer's High Advertising Costs Amid Legal Issues

Marianne Gonzaga, a well-known influencer, offered a variety of services on her Instagram and TikTok accounts. In her work portfolio, specializing in UGC videos and photography for social media, she promoted products and brands through different formats such as product photos, unboxings, testimonials, among others.

The prices for her services were quite high. For example, a story on TikTok cost eight thousand pesos, while on Instagram, the price rose to 8,500 pesos. An event could cost up to 8,000 pesos, and a day of work on set, 12,000 pesos. She offered complete advertising packages that included various types of posts on Instagram and TikTok, with prices ranging from eight thousand to over one hundred thousand pesos.

For example, package 1 included a video on TikTok, a reel, and a story on Instagram for 45,000 pesos, while outside the package, the same services cost 55,500 pesos. There were other more comprehensive packages, such as package 4, which for 99,000 pesos offered a video on TikTok, a reel, and a set of stories on Instagram, with a scheduled contract and exclusivity for 20-30 days.

In addition to the publication prices, Marianne also offered extras such as monthly digital image use with advertising for 15,000 pesos, full media image use for 30,000 pesos monthly, and exclusivity with the brand for 30,000 pesos monthly.

In summary, Marianne Gonzaga charged considerable amounts for her services as an influencer on social media, with costs varying depending on the type of publication and the desired reach.