The company Alsea, owner of brands like Domino's Pizza and Starbucks, reported a 45.3% decrease in its net profit, reaching 575 million pesos. Annually, the company's net profit fell by 74.9%, amounting to 763 million pesos over the year.
Despite this contraction in net profit, Alsea experienced growth in other key areas. Operating cash flow (EBITDA) increased by 13% annually in the fourth quarter, reaching 3,550 million pesos, while total revenue grew by 11.2%, totaling 21,661 million pesos. For the full year, EBITDA grew by 8.5%, with a margin of 15%, demonstrating the resilience of the company's operations.
One of the drivers of Alsea's growth was the digital segment. Online sales, loyalty programs, and delivery apps accounted for 33.5% of total sales, reaching 26,200 million pesos in 2024 with an annual growth of 33.2%. The company also added 8.2 million active users to its loyalty programs, thus strengthening its presence in the digital realm.
During 2024, Alsea opened 275 new units, highlighting strong performance in its Full-Service Restaurants segment, especially in Mexico and Spain. Armando Torrado, General Director of Alsea, mentioned that commercial strategies and service levels have improved the company's value proposition, successfully increasing traffic to its brands.
Domino's Mexico remains one of the main growth drivers of the company, although Torrado acknowledged a slight slowdown in the fourth quarter due to the normalization of demand. In Europe, Alsea strengthened customer loyalty with Domino's and concluded the sale of 54 Burger King units in Spain as part of its optimization and profitability strategy for the portfolio.
Despite the challenges in net profit, Alsea continues to strengthen its positioning through digital strategies, expansion of units, and optimization of its portfolio on a global scale.
