The automotive brand Volkswagen has announced its commitment to regional production in Mexico, where the popular Jetta version is currently manufactured. This strategy is part of its renewed focus on electrification and performance, aiming to accelerate its growth in North America. The company plans to offer these models in the United States, Canada, and Mexico, confirming that Mexico is a key component in its product strategy.
In collaboration with Rivian, Volkswagen is developing a new electric architecture for its upcoming electric platforms. While electrification is an important part of its future, the transition will be gradual, with investment also in hybrids to maintain competitiveness in the market. The company aims to combine sportiness and accessibility in its range of vehicles while maintaining its DNA of driving enjoyment.
Kjell Gruner, president and CEO of Volkswagen Group of America and CEO of the brand in North America, detailed the plans for expansion, production, and energy transition. The company plans to develop full hybrids as an intermediate stage between internal combustion engines and electric vehicles. This strategy seeks to offer attractive models, competitive hybrids, and maintain its focus on technology, tradition, and passion for driving.
Regarding tariff changes in the region, Gruner emphasized the importance of staying agile and conducting long-term scenario planning. During the New York Auto Show, Volkswagen presented the turbo version of the new Tiguan, equipped with a powerful 2.0-liter engine and 268 horsepower. Gruner stressed that despite the complexity of operating in an environment with constant changes in tariffs and manufacturing policies, the company seeks to turn challenges into growth opportunities.
