The CEO of Apolo 25, a communication consultancy focused on people, Jorge Sánchez, highlighted the importance of soft skills passed down through generations, such as hard work, resilience, and saving. In a business environment marked by technology and constant changes, these soft skills are essential for adapting, enduring, and growing. Sánchez emphasized that in negotiation, satisfying the needs of a large group of people is fundamental to creating high-impact companies.
In a personal testimony, Sánchez shared how crises can bring significant learnings in professional life. He highlighted that developing soft skills is crucial for business, as it allows for making informed decisions based on the understanding of emotions and surrounding oneself with talented people. Delegating intelligently, negotiating, managing emotions, focusing on the client, and managing money are key skills for long-term business success.
Soft skills, also known as interpersonal skills, influence how a person relates to others, works in a team, and seizes opportunities to undertake or lead projects. In a world characterized by constant transformation, Jorge Sánchez pointed out that many entrepreneurs tend to focus on financial aspects and rapid growth, neglecting the development of fundamental human skills.
Sánchez stressed that successful entrepreneurs do not solely rely on perfect plans, but on skills such as building relationships, asking for help, and surrounding themselves with talented individuals. To succeed in a business or venture, it is recommended to work hard and develop abilities like adaptability, negotiation, empathy, and the capacity to learn from others. These soft skills are key to sustainable and genuine growth in any company.
