Guanajuato is back on the international tourism map with nine nominations for the Magical Awards for Excellence 2026, a contest that recognizes the most outstanding destinations in Iberoamerica for their quality, innovation, and cultural value. The recognition covers various municipalities and experiences in the state, consolidating a diverse offer that ranges from wellness tourism to gastronomy, historical heritage, and religious routes. Among the nominations, San Luis de la Paz stands out in the wellness category with the experience at La Casa del Venado Azul; Guanajuato capital as the City of Excellence; and Dolores Hidalgo with a dual presence in culture, for the International Festival of the King, and in enology, for its viticultural promotion. Also featured are Comonfort for its ceremonial tortilla in gastronomy; Purísima del Rincón for its water and botanical legacy; San Miguel de Allende in heritage and architecture; Salvatierra in sustainable cultural tourism; and Yuriria with the Augustinian Route in the religion category.
Open Public Voting The Magical Awards for Excellence, organized by the Excelencias Group, have established themselves as a key platform for tourism promotion in the Spanish-speaking world, combining public participation with international visibility. Voting is now open and will remain available until April 14, 2026, representing an opportunity to position Guanajuato in global markets and strengthen its appeal to national and international visitors.
Comprehensive Tourist Offer The nominations reflect a strategy focused on projecting the state as an integral destination with authentic experiences that encompass culture, nature, gastronomy, and sustainable tourism. In addition to boosting international recognition, these spaces generate economic development opportunities in communities, strengthening the tourism value chain and local identity. With this boost, Guanajuato reaffirms its place as one of the most complete destinations in the country, betting on high-value experiences that connect with travelers through their cultural richness and territorial diversity.
