The Confederation of National Chambers of Commerce, Services, and Tourism (Concanaco) estimates a growth of at least 10% in sales this year. In this regard, companies in the digital channel are implementing various strategies to help achieve this goal.
One of the main actions being carried out by companies is improving delivery logistics to ensure punctuality and quality in shipments, which is fundamental for customer satisfaction. Additionally, they are expanding their sales catalogs, offering attractive promotions, and providing a complete experience for the consumer.
In the context of Buen Fin 2024, it is important for consumers to shop wisely and responsibly, keeping an eye on their spending levels and only purchasing those products they truly need at competitive prices. Shopping smartly online means comparing prices, being aware of spending capabilities, selecting useful products, and reviewing shipping and customer service systems.
According to projections, a significant portion of sales during Buen Fin 2024 is expected to take place through the digital channel. E-commerce has gained ground and allows businesses to modernize and offer a better shopping experience. During the previous edition of Buen Fin, online sales showed sustained growth, and it is expected that this year they will maintain or even exceed that trend.
Regarding the security of online shopping, there are mixed perceptions. While some people express concern about potential fraud, the majority of consumers feel secure when conducting transactions online. It is important for users to adopt precautionary measures, such as verifying the security of shopping sites, reading reviews from other consumers, and avoiding connecting to public Internet networks while shopping.
In summary, Buen Fin 2024 presents an opportunity to acquire products at attractive prices, as long as purchases are made consciously and the necessary precautions are taken to ensure a safe experience. The combination of physical and digital stores is emerging as an increasingly marked trend among Mexican consumers, who seek to make the most of the offers and promotions available during this period.
