The second edition of the Resuena music festival grew not only in numbers but also in ambition. The event was spread across two main stages with a lineup that combined generations and genres: from emerging artists like Luck Ray and Alanis Yu to established figures such as Ivy Queen, a pioneer of female reggaeton, and the closing performance by Rels By with production by Manuel Turizo at an international level. The festival confirmed what was already becoming apparent: Cholula is becoming a top-tier musical destination in the center of the country, with the logistical capacity and audience to support large-scale events. Drinks as the stars of the night. Between stages, many attendees came across something not on the official lineup but that became an attraction in its own right: an automated bar operated by robotic arms, capable of preparing drinks in real-time for the public without the intervention of a single bartender. The installation, set up by Dos Equis as part of its presence at the festival, was not just a simple dispenser. Three robotic arms selected ingredients, mixed them, and served the drinks with a precision that turned each order into a small technological choreography. “The robotic bar turns the moment of ordering a drink into a small show where mystery is also part of the experience,” said Rafael Cárdenas, Brand Manager for Dos Equis. The public could choose between the brand's classic lager or one of three signature cocktails named Spring Blossom, After Sunset, and Saturday at the Rooftop, created exclusively for festivals. What made the proposal more interesting was its deliberate element of mystery: the ingredients of the signature drinks were not revealed. The attendee chose by name, by the moment, or out of curiosity, and let the machine decide the rest. There are festivals that happen and festivals that are felt. On March 21st, Foro Cholula stopped being a venue and became something more like a parallel city. Thousands of people converged in Puebla for an event that mixed reggaeton, trap, and Latin pop over more than 10 continuous hours of live music. In a context where almost everything at a festival is designed to be predictable and efficient, that bet on surprise worked as an unexpected counterpoint. The phrase sums up well what the activation achieved: among tens of thousands of people focused on the stages, there were those who got in line to watch a robot mix their drink, not because they needed the drink, but because they wanted to see how it was done.
