Despite the challenges in security, investment, and infrastructure, Mexico remains a prominent tourist destination worldwide. The possibility of a Mexican leading UN Tourism highlights the strategic positioning of the country in the sector and emphasizes the importance of Latin America in the global tourism agenda.
The vision for a more inclusive, digitized, and sustainable tourism from candidate Gloria Guevara is supported by various organizations, from hotel chains to ministers. Her potential leadership in UN Tourism would not only benefit Mexico but would also ensure an effective and committed approach to addressing the sector's challenges.
The UN's specialized agency for tourism plays a fundamental role in leading sustainable and international policies. In a changing context, experienced and strong leadership is crucial for the future of tourism, which seeks sustainable and inclusive growth.
Guevara has played a crucial role in initiatives like the Vision 2030 plan and the Red Sea Project in Saudi Arabia. With experience in both the public and private sectors, her nomination emphasizes Mexico's role as a key player in global tourism.
As of today, UN Tourism has never had a female president, so Guevara's election would send a clear message about the importance of female representation in leadership roles. Her international support and track record demonstrate her capability and leadership in critical moments, such as the Covid-19 pandemic.
Guevara, with over 35 years of experience in the sector, has shown skills in driving innovative strategies and promoting resilient and sustainable tourism. Her nomination represents a step forward in gender equity in the tourism industry and would mark the second time a Mexican would lead the specialized agency.
In summary, the election of Gloria Guevara as a candidate for the Secretary-General of UN Tourism represents a unique opportunity for both the organization and Mexico. Her successful management in Saudi Arabia's tourism confirms her leadership ability and commitment to a sustainable and equitable tourism sector.
