The connection between the San Francisco 49ers and Mexico has ceased to be a simple statistic and has become a phenomenon of cultural identity. In an exclusive talk with Publimetro, Isaac Alarcón, a key figure in the team's locker room, and Jesús Álvarez, an executive with 25 years of experience in NFL Mexico, explained the details of an ambitious comprehensive strategy for the Aztec territory. This alliance not only paves the way for the franchise's long-awaited return to the Azteca Stadium but also launches an unprecedented social offensive: the implementation of Flag Football in schools in Baja California and 50 other institutions nationwide, consolidating values such as discipline and teamwork in the new generation of Mexican athletes. Isaac, you are the direct bridge between the 49ers' locker room and Mexico, what do they ask you about the country or the stadium those teammates who have not had the opportunity to come? — They ask me a lot about which beaches in Mexico I recommend visiting when the season is over. They know that the Mexican people are faithful followers of the NFL and many of them of the 49ers. Mexico has proven to be the second-largest 'fan base' in the world, and for us it is a party, and what better way than with the 49ers who have so much history. Regarding Flag Football, what is the message for parents and young people in Mexico? — We invite parents to consider this sport, just as they consider soccer, ballet, or a musical instrument. When we started a long time ago and knocked on the doors of schools, some saw it positively and others did not; they saw it more as American football with equipment and were concerned about the issue of hits or school insurance. Internationally, outside the United States, it is the sport with the most growth. American football is perhaps more cutting-edge, it is based more on what you are producing on the field. In addition to Los Cabos, we will go with the 49ers to 50 other schools in the rest of the country. What reading do you give to the fact that Flag Football becomes an Olympic sport? — It tells us that the sport continues to grow and that people are interested in playing it. What does this association with the 49ers consist of technically? — It is the launch of this association between NFL Mexico and the 49ers to impact schools here in the city of Los Cabos. I feel that the Mexican person manages to develop a genuine affection for the player and for the team as well. The 49ers are one of the most beloved teams in Mexico. We have collaborations with secretariats of education and sports institutes that help us open doors; even schools already ask to play this as part of their physical education program. Today they are launching the initiative in Baja California. We are going to bring them the sport, train physical education teachers, give them balls and belts, and give them follow-up with tournaments in which they can participate. We are very grateful to the entire fan base in Mexico and happy to be able to come home for this game. Jesús, you have been working on this program in Mexico for 25 years. Flag is very rich in values: teamwork, patience, effort, and discipline. People find it fun and safe. The Mexican has this sense where, if you are not doing well, he dares to tell you: 'We are with you, don't worry, don't be discouraged.' It is a joint and comprehensive activity that seeks to impact the largest number of girls and boys. How has the perception of Flag Football evolved since its inception? — It is impressive. This favors the culture of the family and the country. Even if there is a salsa in the cafeteria, they ask me to rate it. What does this news of your return and the activities you are currently carrying out represent for the organization? — It represents a lot; it is a very beloved team in the country. It was a very strong 'grass roots' job for a long time, but now there are great results.
