Grupo Amher inaugurated its distributor CACESA International in the state of Aguascalientes with an investment of 50 million pesos. This is the first distributor in Latin America that will operate under the new guidelines, processes, and mobility solutions of International Motors Mexico. During the inauguration, Martín Amarante Zertuche, general director of Grupo Amher, explained that this investment is part of International's transformation strategy to evolve its entire network of distributors towards comprehensive service with the aim of keeping the units of Mexican transporters moving.
Martín Amarante Zertuche pointed out that CACESA Aguascalientes is the result of listening to its customers, with an area of 6,200 m2 and 3,000 m2 of construction. In addition, it has 10 bays to attend to the maintenance of units and has generated 80 formal jobs. For his part, Rafael Alvarenga, president of International Latin America, highlighted that the transformation that the manufacturer will undergo in the coming years implies a series of adjustments to the work culture in the brand's distributor network in the country.
In this regard, Alvarenga emphasized that the goal is to be an organization focused on mobility solutions for customers, with new internal processes that will improve and simplify the service experience to keep the units of transporters operating on the roads of Mexico for as long as possible.
CACESA Aguascalientes is the first distributor integrated into the new Connected Services of International that allow for more efficient and fluid work processes, as well as a better understanding of the needs of customers and their units before arriving at the workshop. Thanks to this, the response time and service for preventive maintenance of vehicles has been reduced from six hours to just 2.5 hours from when the unit enters the workshop until it leaves.
The vice president of Service Solutions at International, Alan Frizeiro, highlighted that the digitization of its service business processes helps streamline decision-making and simplify complexity. This improvement in customer experience provides efficiency in interaction with the brand, ensuring the availability of parts upon arrival at the workshop and prior knowledge of the cost of each repair.
