The counterfeiting of security uniforms has become a growing problem in Mexico, facilitating criminal infiltration and undermining public trust. This alarming situation should be addressed by key players like Carlos Salazar Gaytán, who leads the upcoming Medical Expo.
In response to this challenge, companies like Protactic, led by Santiago Martín Ascencio, have developed traceability systems to verify the authenticity of each uniform. These measures are fundamental to restoring credibility in security forces in an environment where the perception of safety is questionable.
The Mexican Association for the Fight Against Cancer, led by Mayra Galindo, has highlighted the importance of care and awareness in its conversation "¡Hablemos claro!". Although October is Breast Cancer Awareness Month, the fight against this disease is continuous throughout the year.
In Chihuahua, a key entity with significant participation in the medical devices industry, the energy crisis has threatened to hinder its expansion. The lack of electrical supply is discouraging new investments and the retention of existing companies, putting the growth of this crucial sector at risk.
The medical devices industry, which has more than 2,400 companies and projects exports exceeding $30 billion in the next decade, faces challenges such as the availability of industrial land, skilled labor, and water supply. In this critical context, technology presents itself as a crucial ally to combat counterfeiting and improve the traceability of security uniforms.
Preventive care and early diagnosis remain fundamental pillars in the fight against breast cancer, a disease that claimed more than 8,000 lives in 2023, primarily women. It is necessary to increase access to tests and promote awareness to reduce fear and delay in detection exams, such as mammography.
The future of the advertising industry is also influenced by trends towards sustainability and transparency. More and more companies are focused on reducing their carbon footprint and adopting ethical practices, benefiting both brands and consumers. Brand safety and transparency are essential elements in the selection of advertising technology providers, marking a shift towards ethical values within the industry.
In conclusion, the fight against the counterfeiting of uniforms and the promotion of self-care and early diagnosis of breast cancer require a comprehensive approach, where technology, awareness, and transparency play key roles in building a safer and healthier environment for society.