The Sinaloan singer Carolina Ross has signed with Fonovisa/Universal, becoming one of the young female voices of regional Mexican music alongside Majo Aguilar and Camila Fernández. Ross, recognized for her consistency and dedication, has caught the attention of major artists and unique opportunities, such as collaborating with El Canelo on the national anthem, and accompanying Andrea Bocelli in concerts in Mexico.
Carolina Ross, a passionate full-time content creator, decided to take a step into regional Mexican music last year with the help of the talented Joss Favela. Originally from Culiacán, the singer has been exploring her own style that she plans to fuse with other sounds in her first album with Fonovisa.
The regional Mexican genre has seen the need for more representative women, and Carolina Ross seeks to become a prominent figure in this field. Names like Ana Bárbara, Alicia Villarreal, and Paquita La del Barrio paved the way for new generations of female artists in Mexican music, and Ross's inclusion in Fonovisa is a positive sign of this evolution.
From an early age, Carolina Ross showed her passion for music, starting to sing and participating in competitions as a teenager. Her foray into social media in 2016 led her to fame, standing out for her unique interpretations of popular hits. Songs like "Me vas a extrañar", "Adiós Amor", and "Puño de diamantes" attracted followers and amassed millions of views on YouTube.
With around 500 million views in the early stages of her career, Carolina Ross excelled in the digital environment, becoming an "influencer" without looking for it. Despite the massive exposure, she faced challenges as she lacked the proper support to guide her artistic career toward its full potential.
