Dulces Vero is a family business from Jalisco that has conquered palates across the country. The company's story begins in 1952 when Don Ángel Ibarra Dávila and his wife María del Refugio Robles started their candy factory in Guadalajara. In its first five years, the business operated under the name 'Los Pinos', making sweets similar to nougat and wrapping them in colored cellophane. In 1957, they launched a large 'red caramel' lollipop on a wooden stick, which paved the way for experiments with spicy and fruity flavors. This is how the famous elote-flavored lollipop, shaped like a corn cob and covered with piquín chili, was born. However, in 1957, an 'extraordinary drought cycle' hit the country, forcing Don Ángel Ibarra to move the business to Culiacán, Sinaloa, where he changed its name to 'Dulces Gloria'. The eldest son of the family returned to Guadalajara in 1964, and a year later, the business returned to its place of origin. After a decade of 'paving the way', the company was restructured under the name Dulces Vero, in honor of one of the granddaughters of Don Ángel Ibarra and María del Refugio Robles. Dulces Vero expanded to small stores nationwide, and by the 1980s, they had their own candy and packaging factories, allowing them to grow nationally and internationally with exports to the United States and Central America. This is how frozen Duvalin popsicles were born. The company was acquired in 2010 by Grupo Bimbo through its subsidiary Barcel. More than a decade later, in 2022, Grupo Bimbo sold Ricolino and Dulces Vero to Mondeléz International, its current owner, for 27 billion pesos. The sale did not affect Dulces Vero's production, which to this day continues its classic products while launching new ones onto the market. In 2014, the company represented Mexico at the International Confectionery Fair in Germany. Behind these sweets is Dulces Vero, a family business from Jalisco that has conquered palates across the country. In its 70-year history (and chewed molars), the popularity of this candy brand grew to the point of generating over 1.1 billion pesos in annual sales and 220 million pesos in profits. Dulces Vero, one of 'Maguito' Sonrics' competitors, has a bittersweet history of over 70 years, which includes two relocations, surviving a drought, and three owners, including Grupo Bimbo. All these flavors are the work of the idea of Don Ángel Ibarra Dávila and his wife, María del Refugio Robles, who started their candy factory in Guadalajara in 1952 and created an 'empire of flavor'. After that, they came out with the 'Sandibrocha', the 'pintazul', and even the 'beer jar'. Since then, Dulces Vero has created candies like the 'Manita' lollipop with its feel-good phrases, and even the 'Picafresas'.
