The State Entertainment Agency of Jalisco is now under new management, with Lorena Martínez at the helm, aiming to make the state a key point for entertainment events. Martínez seeks to promote not only the arrival of events produced by the agency but also from the private sector, taking advantage of the tourist infrastructure and the airport's expansion.
In an interview, Lorena Martínez shared her focus and determination to achieve goals, highlighting Jalisco's potential as a venue for large spectacles. In this regard, she emphasized the upcoming opening of the Guadalajara Arena as an important step to enrich the event offerings in the region.
The director mentioned that iconic events such as the October Festival, the 2026 World Cup, and other sports competitions are part of the challenges to be faced in the coming years. She emphasized the importance of generating economic spillover through spectacles and providing memorable experiences to attendees.
Filma Jalisco, now under the Tourism Secretariat, seeks to boost the audiovisual industry through various strategies. Martínez anticipates surprises for this year in the events managed by the agency and pointed out the need to position Jalisco as an attractive destination for investors and prestigious spectacles.
With just a month in office, Lorena Martínez expressed her enthusiasm for taking on new challenges and working to consolidate the agency as a reference in the cultural and entertainment sphere. She highlighted the importance of establishing partnerships with event producers and continuing to provide quality experiences for visitors and residents of Jalisco.
