The Secretary of Tourism of Jalisco, Michelle Fridman, highlights the diversity of tourist destinations in the state, from the vibrant capital with entertainment and gastronomy to iconic beaches like Puerto Vallarta and Magical Towns like Tequila. It is emphasized that the tourism industry is attractive to multiple markets, despite concerns about Donald Trump's immigration policies.
Collaborations have been established with recognized institutions such as Real Madrid and Atlético de Madrid to maximize the exposure of events and generate a positive impact on tourism and social development. Tourism in Jalisco is strengthened by the diversification and improvement of the tourist offer, while preparations for the 2026 World Cup are underway with the formation of a multidisciplinary committee.
Jalisco is internationally recognized as a tourism giant, with events aimed at capitalizing on the projection as a World Cup host. Michelle Fridman highlights a ten-point action plan to boost tourism in Jalisco, from internal restructuring to attracting major events and active tourist promotion.
Jalisco's presence at the International Tourism Fair in Madrid was successful, with over 190 business meetings with service providers from 15 countries. The state bets on international events and work plans based on consultation with society, private initiative, and local governments. Fridman emphasizes the importance of sustainability and diversification in tourism development, in light of the challenges of an ever-changing international landscape.
