On Thursday, October 31, 2024, a video surfaced on social media showing deceptive practices by a supermarket regarding its discounts. The establishment in question, recognizable by its 'Mamá Lucha' emblem, was pointed out by a user for placing "discounts" over old price tags with the same value.
The video shared on social media showed how Bodega Aurrera de Plaza San Diego in Puebla places its discounts, also known as "Morralla," over labels with previous prices. Supermarket employees put red labels to indicate a discount, but when they are removed, it is revealed that the price remains the same as before, giving the impression of a false discount.
If you, as a consumer, encounter a similar situation where the displayed price is not honored, the recommendation is to file a complaint with the Federal Consumer Prosecutor's Office (Profeco). This institution establishes that the price on the shelves must be honored without exception. Some suggestions to follow in these cases are: - Verify the price displayed on the product and ensure it matches at the checkout. - Demand that the price at checkout be the same as displayed. - If there are problems, request to speak with a supervisor. - Document the situation with photos and other relevant information. - Consider filing a complaint if the problem persists.
This incident highlights the importance of being alert as a consumer and taking action if prices are not honored in stores.
