Artificial Intelligence (AI) poses both risks and opportunities for businesses, especially regarding data security when used for training models. In Latin America, resistance to change and reluctance to abandon old practices represent significant obstacles to AI adoption.
For companies seeking to adapt to this technology, it is crucial to opt for continuous adoption of emerging technologies and maintain constant training. Additionally, it is essential not to consider AI as a unique and definitive solution, but to integrate it with the core values of the company, maintaining communication and human quality within teams.
Those companies capable of developing cultural intelligence, open to innovation and with creative capacity, will be the leaders in the era of AI. The key for companies lies in knowing how to navigate both the risks and the opportunities that AI brings.
The adoption of AI also involves facing ethical and intellectual property challenges. The lack of a universal manual to adapt AI to each business presents a challenge, but proper management can boost the development and growth of sustainable competitive advantage in this new era.
The Global Risks Report 2024 identifies AI as the main short-term risk, followed by climate challenges and social polarization. AI’s ability to create synthetic content increases problems with misinformation and manipulation, generating ethical and regulatory concerns for governments.
In the business realm, generative AI has begun to be used to optimize processes and expand business reach. Examples of its application include generating proposals for clients, early detection of customer dissatisfaction, and the use of AI bots in logistics.
As businesses advance in the integration of AI, the need to address legitimate concerns about its use emerges. It is crucial to find a balance between the benefits and the risks that this technology entails in order to optimize its implementation and maximize its potential in the business world.
