The recent statements by Fernando González, CEO of Cemex, reveal the financial strength of the company at the end of 2024 and its outlook for 2025. The company has focused on restructuring its portfolio, reducing costs, and managing capital efficiently. One of the notable achievements in 2024 was the divestment in countries such as Guatemala, the Philippines, and the Dominican Republic, rebalancing its presence towards developed markets.
Fernando González reaffirmed Cemex's commitment to pricing strategies to offset inflation, with expected increases in Mexico and the United States. The outlook for 2025 shows stable EBITDA, although analysts express reservations, especially in Mexico and the United States, faced with challenges such as extreme weather and the lifespan of quarries.
On the other hand, LG Electronics announced a $100 million investment to expand its television manufacturing plant in Reynosa, Tamaulipas. With 17 years of experience, the Mexican company currently has 4 industrial warehouses and more than a thousand employees, consolidating itself as a strategic point for the production and export of televisions.
Pure leasing has proven to be a key tool for the growth of companies without compromising their liquidity. Active Leasing, led by Javier Muñiz, stands out in this market by adapting to the needs of more than 500 companies and providing access to productive assets without disbursing large amounts of initial capital.
This project is expected to contribute $150 million to the operating cash flow for 2025, facing cost inflation and maintaining profitability in a challenging environment. Backed by key financial institutions, Active Leasing will generate 500 direct jobs and 800 indirect jobs, strengthening manufacturing for various markets.
In summary, Cemex and LG Electronics reinforce their operations in Mexico with significant investments, while companies like Active Leasing demonstrate how pure leasing can be a vital tool for business growth. Despite challenges such as currency volatility and political uncertainty, these firms are betting on efficiency and innovation in their respective sectors.
