A new 25% tariff imposed on tequila imports from Mexico to the United States, the primary market for the product, threatens to affect prices and the competitiveness of the industry. With 84% of global tequila exports destined for the U.S., the impact of this measure could be significant. This scenario would affect both consumers and the entire value chain of the tequila industry.
According to the National Chamber of the Tequila Industry (CNIT), the tariff could have negative consequences in the U.S. market, leading to a possible increase in tequila prices that could drive the substitution of the product with other alcoholic beverages. The CNIT is working with the Government of Mexico to mitigate these effects and strengthen the presence of Tequila worldwide.
In Colombia, Shakira's concerts have left a significant economic impact, as in Barranquilla where they generated 67 billion Colombian pesos. Furthermore, Shakira's world tour, "Las Mujeres Ya No Lloran World Tour," is expected to have a major economic impact in Mexico, where an attendance of around 700,000 people is anticipated.
Despite the uncertainty caused by the tariffs, the tequila industry continues to move forward, promoting strategies for diversification and expansion into other international markets. In Torreón, considered a key logistics center in Mexico, the importance of the tequila sector is highlighted, from agave producers to exporters and distributors.
Shakira, in addition to her success in music, has established herself as a diversified global brand, influencing sectors such as ticket sales, commercial brands, and consumption. Her ability to innovate and diversify her income through collaborations and businesses in different industries demonstrates her entrepreneurial vision and adaptability.
Shakira's influence is not limited to commerce, as through the Pies Descalzos Foundation, the artist contributes to social causes, providing education, medical attention, and psychological support to thousands of children in vulnerable situations. In a highly competitive environment, Shakira has managed to transform challenges into successes, showcasing her ability to adapt to changes in the industry and in the world.
