Farmacias Similares, under the direction of Víctor González Herrera, has adopted kindness as a key element to transform its social impact. In an interview with El Financiero, González Herrera talked about the company's most recent initiative: 'Kindness Thursdays,' a project that goes beyond commercial interests and seeks to promote cultural change in Mexico and other countries.
'Kindness Thursdays' consist of randomly gifting a purchase ticket to customers every Thursday at more than 9,500 pharmacies in the chain across Mexico, Chile, and Colombia. González Herrera emphasizes that this initiative was born from the idea of spreading kindness, rather than from commercial strategies.
In addition to giving away tickets, Farmacias Similares has carried out actions such as paying for metro tickets, school supplies, and tolls, demonstrating that small gestures can have a significant impact on society. González Herrera promotes the idea of leadership based on kindness and empathy, believing that these values are fundamental for the growth of Mexico and Latin America.
The movement initiated by the pharmacy has had repercussions beyond its corporate image, inspiring other companies to follow its example. González Herrera calls for collaboration among competitors to promote kindness in business, emphasizing that this attitude is not only ethical but also profitable.
The authenticity of kindness actions, according to González Herrera, strengthens the connection with customers and preference for the brand. In a context of divisions and economic crisis, initiatives like 'Kindness Thursdays' serve as a breath of fresh air and a push for meaningful change in society, fostering unexpected acts of kindness that create positive ripple effects.
The essence of the Doctor Simi brand, recognized for its generosity, has positioned itself among the company's customers and in the industry at large, reflecting the importance of promoting unity in a country like Mexico. The vision of Farmacias Similares is to continue expanding and fostering kindness as a fundamental pillar of its work, in an effort to contribute to the collective development of society.
