The tourism and lifestyle market in Mexico has found a new ally in ¡A ke no sabías!, a program produced by El Financiero TV that promises to revolutionize the way the Mexican audience explores the world starting February 2nd. The direct economic impact reached 26 billion dollars, with notable growth in segments such as wine tourism and culinary tourism.
Hosted by specialists Laura Rodríguez and Carlos Velázquez, ¡A ke no sabías! will offer a curation of topics ranging from international destinations to local reflections on tourism public policies. In addition, international destinations like Yellowknife in Canada will be part of the narrative to inspire memorable trips. With this launch, El Financiero TV reinforces its commitment to innovate in the way tourism and lifestyle are communicated.
In the wine tourism sector, Salomón Abedrop, president of the Mexican Wine Council, will discuss the expansion of the wine industry in Mexico, which already has production in more than 15 states.
The program will not only be broadcast on El Financiero TV but also on digital platforms and in financiero.com.mx. With a mix of cultural experiences, culinary insights, and reflections on the industry, the program aims to become a reference within the segment.
Tourism and gastronomy represent key economic pillars for Mexico. One of the most anticipated segments is the interview with Gerardo Vera, the influential political analyst who will address the contributions of the recent presidents of Mexico to tourism. Another highlight will be the participation of chef Osvaldo Oliva, recognized for his restaurant Lorea, who will explore the wealth of the Central de Abasto as a gastronomic epicenter.
Regions like Atlixco, Puebla, are gaining international prominence, with traditions attracting thousands of visitors each year. This strategy aims to capitalize on the growth of streaming content consumption.
The program arrives at an opportune moment when local tourism is also booming. In 2023, the country established itself as one of the top 10 most visited destinations in the world, receiving 39.4 million international tourists, according to data from UN Tourism. If the forecasts are correct, ¡A ke no sabías! could be the catalyst for a new golden age for exploration and culture content in the Mexican market.
Don't miss the premiere of ¡A ke no sabías! on February 2nd on El Financiero TV and digital platforms.
