Consumer confidence in January recorded a slight decline of 0.3 points compared to December, indicating a thermometer of the national mood. On the other hand, the average real salary of IMSS contributors experienced a 4 percent increase, showing progress, albeit slowly.
With inflation around 3.6 percent, minimum wages managed to increase their purchasing power by 8 percent, an impressive figure that boosts buying capacity. This economic landscape reflects progress, but it remains to be seen how it will impact in the long term.
Regarding consumer credit, it continues to rise with a projected budget of 835 billion pesos for 2025, positioning it as a fundamental resource for many families. This credit is expected to remain an important pillar, with projections of around 60 billion dollars, to support the economy.
On the other hand, household behavior in the consumption of goods and services is shaping up as the main defense of the Mexican economy in 2025. Despite these advances, there are indicators suggesting obstacles along the way, reminding us that economic growth is subject to various factors.
Concerning formal employment, 73,167 new jobs were created in January, representing a 5 percent increase in the wage mass of the formal sector, a positive sign, albeit with shades of concern. This scenario presents a challenging year where families must remain resilient to overcome emerging obstacles.
In a landscape marked by global uncertainty, household consumption emerges as a key player for the Mexican economy in 2025. Representing 71 percent of GDP, this sector stands out for its strength and adaptability in times of economic turbulence.
Car sales in January recorded a growth of 5.9 percent compared to the previous year, revealing optimism in the market. This figure reflects families' willingness to invest and spend, although it also raises caution regarding potential challenges in the future.
As for real wages, there is observed growth that has contributed to the increase in car sales. Although the growth margin is modest, each salary increase has a positive impact on the economy. However, balance must be maintained to avoid setbacks in the long term.
Finally, social programs act as an additional boost to consumption, strengthening household finances and generating a positive impact on spending. In summary, despite certain negative indicators, consumption remains an important pillar in the economy, providing reasons for optimism regarding future challenges.
