The company Liverpool has announced a new alliance with Aviva, Addem Capital, and Banco Covalto with the goal of opening 250 thousand accounts by the end of 2025. This alliance aims to promote healthy saving habits in Mexico, as only 52 percent of adults save and 35.5 percent do so through financial institutions. The initiative includes a savings account with a debit card, access to investment funds with daily returns, and 24/7 availability through the Liverpool app. Additionally, a new technological platform is being developed to enhance the user experience.
A credit line of 90 million pesos has been granted to the Sofom Aviva by AvivaAddem Capital and Banco Covalto with the aim of tripling its client portfolio by mid-2025. Under the leadership of Santiago de Abiega, the Financial Business area of Liverpool offers customized portfolios for those seeking long-term stability and for those who prefer dynamic returns. This initiative aims to strengthen access to financial services and reduce gaps in financial education in Mexico.
On the other hand, Fibra Uno (FUNO), led by Gonzalo Robina, has been recognized for the ninth consecutive year in S&P's 2025 Sustainability Yearbook. FUNO stands out for its ESG practices and is committed to sustainability in its more than 600 properties. The company has integrated improvements in energy and water consumption, with the goal of certifying part of its portfolio under standards such as LEED, BOMA, and EDGE by 2027 and 2030.
Regarding Finsus, the digital Sofipo led by Carlos Marmolejo, it has reinforced its commitment to financial education through an alliance with footballer Santiago Giménez. This collaboration aims to encourage saving and investing among the striker's followers. Finsus operates in more than 42 cities across six states of the country and offers loans of up to 20 thousand pesos through a 'phygital' model that combines digital technology with physical kiosks.
Finally, Sport City, a chain of premium sports clubs led by Luis Miguel Rodríguez Penagos, celebrates 30 years in the market, welcoming nearly 968 thousand 400 people throughout its history. The company has established itself as a benchmark in the fitness sector and represents almost 40 percent of the 2.2 million square meters certified LEED in Mexico, contributing to the country's leadership in sustainability in Latin America.
