The digital bank of the Santander Group, Openbank, began operations in Mexico on Tuesday, February 18, marking an important milestone in the transformation of the group, according to Ana Botín, chairman of the Board of Directors of Banco Santander. In a press conference, Botín highlighted that the launch of Openbank is an opportunity to earn the trust of new digital customers through an agile, intuitive, and secure experience backed by Santander.
Openbank is already available nationwide, offering a wide range of financial products that include interest-bearing accounts, debit and credit cards, and access to 10,000 Santander ATMs. The group's evolution in Mexico focuses on becoming the largest bank in the country with an offer centered on personal banking, representing between 50% and 60% of Santander Mexico's operations.
The president of Santander noted that Openbank complements the existing personal banking and seeks to provide a better digital experience, especially on mobile devices, with competitive pricing. The digital bank will leverage the group's global scale and technological platform to reduce operating costs and offer products with an optimized experience.
The CEO of Openbank Mexico, Matías Núñez, emphasized that the bank combines the best of both worlds: digital operation without branches but with access to traditional banking infrastructure. Openbank will offer competitive interest rates, credit card benefits, and fully digital operations, with the advantage of free ATMs and no-cost transfers. Security is a key aspect for Mexican users, and Openbank aims to combine trust and competitive benefits backed by Santander's global infrastructure.
