Last year, Grupo Maseca's sales, Gruma, a company of Mexican origin, grew to a historic level, surpassing 110 billion pesos, achieving greater success outside of Mexico. The company attracted the attention of investors amid the trade war between the United States and Mexico, standing out for its healthy line of tortillas, considered a potential shield against tariffs.
In its report from last year, Gruma mentioned that in the United States, its most important market, the demand for its products grew significantly, especially for its "Better For You" line of Mission tortillas. This focus on healthy products led to an annual EBITDA increase to 744.3 million dollars in that country.
The company's extensive catalog includes tortillas for burritos, with chipotle and whole grain options, all with low carbohydrate levels, which has been key to its profitability. This business reached a record margin of 20.6% in a highly competitive food market.
Gruma's market value has grown significantly in recent years, with an appreciation of its shares by 80% in just over two years. This growth has surpassed the tortilla value by four times, making the company an attractive option for investors.
Additionally, Gruma has explored new revenue streams, such as wholesale sales to Tex Mex restaurant chains, which could represent an additional source of profits for the company. The rise of Mexican food in the United States and other markets has contributed to the company's success, which has managed to capitalize on this trend in its favor.
The influence of Mexican gastronomy in the U.S. market has been notable, with tacos and tortillas as symbols of this trend. The Latino population in the U.S. is growing, which has benefited companies like Gruma, that have adapted to American consumer preferences.
Gruma has managed to navigate potential tariff obstacles thanks to its binational production strategy, allowing it to continue expanding in the U.S. market despite the political circumstances between Mexico and the United States. Other Mexican companies, like Arca, have also experienced an increase in their stocks due to the demand for Mexican products abroad.
In a context of trade frictions, Gruma has demonstrated its ability to maintain sustained growth and capture the attention of investors, thanks to its focus on healthy products and the increasing relevance of Mexican gastronomy globally.
