The federal government, through the Ministry of Economy led by Marcelo Ebrard Casaubón, has launched this week the brand "Made in Mexico" as part of a strategy to highlight the virtues of Mexican products and promote both national production and internal consumption. This initiative aims to emphasize the quality and talent of Mexican workers, as well as position Mexico as a country capable of competing globally in various industries.
Within the framework of this campaign, the diversity of talents and productive sectors in Mexico is highlighted, from gin production in Oaxaca to biotechnology research in Jalisco. The importance of supporting local producers, designers, and companies seeking to innovate and take their products and services to international markets is emphasized.
Craftsmanship, textile design, gastronomy, and service quality are just some of the attributes that distinguish Mexico on the international stage. The importance of valuing and recognizing the work of Mexicans is underscored, as well as promoting better wages and working conditions to ensure the growth and prosperity of companies and the economy in general.
Quality is a fundamental factor that defines an industry and a country, and consumers are called to value it when choosing the products and services they purchase. The population is invited to consider Mexican suppliers and products when making their purchases, thereby recognizing the excellence and effort that characterize national production. The idea is to promote the consumption of local products and contribute to strengthening the Mexican economy in a competitive global context.
