Recently, the launched campaign "Hecho en México" by the Mexican government begins to promote all Mexicans at home through their usual consumption, with the aim to strengthen the national economy and increase the consumption of domestic production. This initiative joined the Walmart de México initiative. Thus, in the produce sections with fruits and vegetables, seeds, spices, and even in the soup aisle, labels distinguishing products of domestic production have appeared. This initiative aimed at enhancing the quality and value of local production is part of Mexico's Plan led by President Claudia Sheinbaum to counter international economic challenges and promote well-being in the country ahead of the incoming U.S. tariffs on Mexican goods from President Donald Trump’s administration. Walmart announced that in its more than three thousand stores and clubs across the country, including Bodega Aurrera, Sam's Club, Walmart Supercenter, and Walmart Express, special labels will be established in the produce sections and on shelves to highlight local products. "90% of our products are sourced in Mexico, which supports our commitment to the local economy and our broad network of national suppliers," noted Javier Treviño Cantu, vice president of corporate affairs at Walmart de México and Central America. The "Hecho en México" campaign was officially presented on February 18 at the Ministry of Economy's offices, where the Honorable Advisory Council was formed. This council, uniting entrepreneurs, artists, associations, and federal cabinet members, was tasked with promoting national pride and identity and fostering innovation in the Mexican economy. Highlighting the importance of the "Hecho en México" campaign, the head of the Ministry of Economy, Marcelo Ebrard, stated that it is part of a broader plan to prepare the country for international competition. Although the "Hecho en México" campaign impacts thousands of national products, primarily food items, it should be noted that this classification should not be mixed with 'denomination of origin', which is very limited to a small group of products. Mexico stands out not only for its cultural and gastronomic wealth on the international stage but also for its legal protection and promotion of traditional products through the Denominations of Origin and Geographical Indications (DO/IG) system, for instance, coffee or vanilla. These recognitions, issued by the Mexican Institute of Industrial Property (IMPI), allow maintaining the quality, reputation, and unique characteristics of raw and manufactured products, holding significant economic influence on the production areas.
