The "Made in Mexico" seal has been revived to identify products made in Mexico, in an economic and political context that seeks to strengthen the local industry and enhance national pride. During the relaunch of the campaign, Marcelo Ebrard highlighted the importance of this movement to improve the competitiveness of Mexican companies and reduce dependence on imported products.
Walmart Mexico, one of the largest private companies in the country, joined the "Made in Mexico" initiative, announcing that it will place the seal in its 3,000 stores nationwide, including its Bodega Aurrera, Sam's Club, Walmart Supercenter, and Walmart Express formats. More than 91% of the products sold by the company come from Mexican suppliers, demonstrating its commitment to the local economy.
Grupo Modelo, known for Corona beer, also joined the campaign by starting to place the "Made in Mexico" seal on the caps of its bottles, reinforcing its commitment to national production.
In another context, criticism arose over Coca-Cola's support for Donald Trump's campaign. However, the company responded by announcing that it will include the seal on the caps of its beverages, visible in its 73 production plants across the country.
The Mexican entertainment sector showed its support for the "Made in Mexico" initiative. Walmart Mexico, Grupo Modelo, and the Mexican Coca-Cola Industry, along with other companies in the entertainment sector, expressed their support for the campaign promoted by the Ministry of Economy, headed by Marcelo Ebrard. This initiative aims to strengthen national production, reduce unnecessary imports, and promote the consumption of Mexican products.
The "Made in Mexico" campaign is recognized by the logo that includes the head of an eagle and was originally designed by Omar Arroyo Arriaga in 1978. Companies dedicated to organizing musical and cultural events committed to increasing the number of national shows, thus supporting local talent and promoting the economy in the country.
