The technology company APPcelerate has announced its arrival in Mexico with an innovative cookie-less solution that allows for precise measurement of the impact of digital campaigns on traffic to physical stores. Its Drive to Store methodology, based on cadastral data certified by Deloitte, promises to optimize the evaluation of digital advertising with unprecedented accuracy for the retail sector.
Thanks to this technology, businesses have recorded a 16.8% increase in visits to their points of sale and a positive return on investment of 2.3 pesos per visitor, providing measurable and scalable results for brands.
Unlike other systems that use approximate geolocation with ranges of up to 400 meters, APPcelerate ensures it can identify if a user actually entered the store, how long they stayed, and if they made a purchase, guaranteeing high-quality data.
"Our technology allows brands to connect with their audiences without relying on cookies, optimizing segmentation based on physical and geographic behavioral data," explained Álvaro de Gracia, CEO of APPcelerate.
This solution addresses the main challenges of digital marketing, such as measuring ROI, audience segmentation, and omnichannel content management, according to the Marketing Strategy and Media Investment 2024-2025 study by IAB Mexico. The platform offers hyper-segmented Geoaudiences with over 2,000 affinity indicators, Full Funnel Activation to impact consumers throughout the purchasing process, and omnichannel experiences to maximize campaign effectiveness.
Mexico is consolidating as a strategic market for the company, with a digital advertising industry that exceeded 132 billion pesos in 2023, of which 54% was allocated to digital media, according to IAB Mexico. With a database of more than 80 million users in Mexico and 60 million in Colombia, APPcelerate is positioned to transform programmatic advertising in Latin America with cookieless solutions that guarantee the effectiveness and precision of digital campaigns.
