Stefan Albrecht, the new CEO of Mercedes-Benz Mexico and Latin America, presented the company's strategy for the year 2025, highlighting the importance of customer experience, the digital business model, and vehicle personalization. Albrecht announced the key products that will be available this year, including the new GLC 200, which aims to increase sales volume and traffic at dealerships. Another notable launch will be the hybrid GLE 400 e 4MATIC SUV with EQ hybrid technology, in response to the growing demand for electrified vehicles.
Regarding sportiness, Mercedes-Benz will present the Mercedes-AMG GT 63 S E Performance two-door, which stands out as the most powerful hybrid of the brand with 843 horsepower. The brand will also enter the luxury segment with the arrival of the Mercedes-Maybach EQS 680 4matic SUV, focused on demanding customers seeking a super luxury experience.
In addition to the new launches, Mercedes-Benz will get involved in various events related to golf, motorsports, gastronomy, art, and collaborations in the fashion world. The brand aims to strengthen its market position by offering a clear and transparent purchasing experience, both in digital and physical environments, with the goal of increasing its market share.
