The Chinese-origin e-commerce platform, AliExpress, has launched its new marketplace in Mexico with the aim of boosting the growth of national e-commerce and increasing its sales volume. In 2024, AliExpress ranked in the top 5 of the platforms with the highest sales in the country.
Ainhoa Robles, Marketing Director for AliExpress in Mexico, explained that since 2024 they have started a local operation to connect with Mexican consumers, understand market needs, and create new solutions. With this new marketplace, the company will offer local sellers growth opportunities with greater visibility and tools to strengthen their businesses.
Among the benefits that AliExpress will offer to new sellers are 90 days with no commissions, free shipping for a limited time, subsidies to participate in campaigns, free personalized support in different languages, and a specialized service center. The platform will also maintain its current strategy of promotional campaigns, subsidies, and personalized support, expanding its categories and strengthening its logistical alliances.
Ainhoa Robles emphasized that AliExpress's goal is to continue maintaining its leadership in the Mexican market, staying as one of the most downloaded e-commerce applications and one of the platforms with the highest sales in the country. The new marketplace will offer an optimized shopping experience, with faster deliveries, a variety of local products at competitive prices, and the opportunity to support the Mexican economy by buying directly from national sellers.
AliExpress considers Mexico a key market due to its high growth in e-commerce. In 2024, 15% of sales in the country came from this sector. The platform currently has more than 150 million buyers globally, in over 190 countries and 18 different languages, positioning it as one of the leading e-commerce companies worldwide.
