The airline Volaris surprised by tagging another company in the same sector during the celebration of its anniversary, thus highlighting the positive impact that low-cost flights have had on the country's connectivity. In a highly competitive airline sector in Mexico, characterized by aggressive strategies and the fight for more accessible fares, this gesture from Volaris made a difference by emphasizing the joint achievement of the industry in enabling more people to fly.
The social media post by Volaris, celebrating 19 years of operation under the slogan "19 years democratizing the sky together", not only commemorated its journey but also included its competitors in the celebration. This action generated a moment of unity in the Mexican airline industry, showcasing a positive image of happy passengers and highlighting the evolution of aviation towards more accessible flights.
This strategy from Volaris not only reinforced its position as a leader in the sector but also opened the door to a positive dialogue among airlines. The decision to include a competitor in its anniversary message could signify a shift in how the airline industry narrates itself, as traditionally each airline has sought to consolidate its identity independently.
Additionally, Volaris has consolidated its leadership in various key markets such as Tijuana, Guadalajara, Morelia, Cancun, and Monterrey, where it has stood out for its pricing and punctuality. With this initiative, the airline not only celebrates its own success but also highlights the collective work of the industry to make flying more accessible for everyone.
