In northern Mexico, specifically in Nuevo León, Coahuila, and Tamaulipas, business innovation has taken an exponential turn, driven by disruptive solutions and the intensive use of advanced technology. These organizations are not only transforming their business models but are also redefining the standards in their respective industries.
Leading companies in the Northern Region of Mexico are adopting the strategic mindset of "Moonshot Thinking" to tackle large-scale challenges such as decarbonization, electric mobility, energy self-sufficiency, and next-generation logistics. Unlike continuous improvement, this approach reinvents from the ground up, seeking to fundamentally change how these companies operate.
Nuevo León has stood out in the circular economy and distributed energy, with companies like TERNIUM Mexico leading radical transformations that turn the state into an exporting node of clean energy. On the other hand, Grupo Garel has developed a logistical innovation with an intermodal network that connects ports and borders using technologies like AI, autonomous vehicles, and smart warehouses.
Coahuila, for its part, is moving towards electric mobility and industrial digitization, seeking to adapt and lead the change in a complex global environment. The strategy in this state allows simulating processes before execution, optimizing times and product personalization.
In Tamaulipas, the transition to renewable energy and smart logistics is being driven by "Moonshot Thinking," which aims to solve complex problems with global ambition and sustainability as a strategic axis. This positions northern Mexico as a benchmark for sustainable industrial innovation nationally and in Latin America.
Companies like TERNIUM Mexico and DEACERO are implementing ambitious projects to reduce their carbon footprint and promote the circular economy on a large scale. Acciona Energía leads the development of wind farms with state-of-the-art technology, while General Motors in Ramos Arizpe has transformed its production lines for electric vehicles.
In summary, "Moonshot Thinking" has become a key approach for these companies seeking to lead the future through boldness, technological innovation, and sustainability. This exponential thinking is supported by identifying significant problems, proposing radical solutions, and using disruptive technologies to achieve ambitious goals in a constantly evolving industrial context.
