Governor Libia Dennise García Muñoz Ledo presented the new marketing strategy of Farmacias ISSEG on May 4. In a launch video, she invited customers to participate in the promotion of collectible tazos, appealing to childhood nostalgia.
The campaign aims to build customer loyalty among adults and promote the policy of "Prices That Take Care of You - ISSEG Guarantee." The promotion will be available in more than 190 ISSEG pharmacies across 38 municipalities, where customers will receive a tazulín for each purchase receipt, while supplies last. The duration is planned for May-June, with the possibility of extension based on demand.
The tazulines are inspired by the popular snack tazos of the 1990s and include illustrations of animated medication capsules and health messages. Each customer will receive one disc per transaction, regardless of the purchase amount. The strategy seeks to attract adult consumers over 30 years old who enjoyed tazos in their childhood and promises to increase traffic in ISSEG's physical stores.
By merging "tazo" and "azul" (characteristic color of the National Action Party), the tazulines also reinforce the corporate identity of the current administration. The initiative aims not only to reward customers with a childhood memory turned promotional item but also to strengthen their connection to the ISSEG brand.
