The popular Mexican TikToker known as Historia para Tontos recently announced his entry into the tequila industry with the launch of Tequila Clase 33, a brand inspired by the Camarena family's legacy. The line includes four varieties and is marketed at an approximate price of 1,600 pesos per bottle.
However, this news was not well received by his followers and the public in general. Many of his followers expressed their disappointment at seeing the creator of Historia para Tontos abandon his educational line to venture into a business that some consider superficial. Some internet users criticized what they perceived as an opportunistic attempt to capitalize on the influencer's fame without providing real value to an industry that is already facing saturation problems.
The hashtag #tequilaparatontos quickly gained popularity on social media, with posts that mocked the project, compared it to cheaper drinks, or labeled it a symbol of elitism. The perception of inconsistency between the influencer's previous values and his new business venture has fueled this negative reaction.
Teca, the real name of Historia para Tontos, enthusiastically announced his entry into the tequila industry on May 1, assuring that his brand offered the most traditional and historical tequila from Mexico and the world. However, within a matter of hours, users on social media began to criticize the high price of the product and question its authenticity.
