The influencer known as Historia para Tontos presented his tequila brand, Clase 33, as a proposal to reclaim the history of Mexico; however, its production is neither exclusive nor artisanal. Casa Camarena, which makes this tequila, operates under an open maquila scheme, allowing anyone to hire them to produce their own brand. Clase 33 has no public reviews or ratings on specialized platforms, unlike other similar brands in the market.
Clase 33, created by Historia para Tontos, is sold with a historical and symbolic narrative. Although it was originally produced in a modest plant in Jalisco, it is now registered under NOM 1610 at Casa Tequilera Dinastía Arandina S.A. de C.V., also known as Casa Camarena in Arandas, Jalisco. This same plant has produced well-known brands like Jenni Rivera Tequila and La Gran Señora, with distribution in various types of stores.
Clase 33, which was previously produced at a distillery in Capilla de Guadalupe, Jalisco, is now maquila at Casa Camarena. This distillery has a history of mass production and connections with figures from the entertainment industry, such as Jenni Rivera. Despite labels with patriotic names and collectible editions, the company shares a production line with brands that follow different business models, from public figures to brands with emotional marketing, with prices ranging from $430 to $1,590 pesos per bottle.
