In Mexico, 68.7% of young people aged 15 to 29 are single, with a high level of personal satisfaction that underscores a trend toward emotional independence. In Mexican culture, enjoyment does not require a special occasion; it is part of the way of life, a way to indulge and celebrate one's identity, even in the simplest moments. In this environment, enjoying small pleasures, like savoring ice cream without rushing, alone or in company, becomes an expression of personal well-being. Singleness offers an opportunity for self-discovery, independence, and a focus on personal well-being. The search for daily happiness in Mexico is not only manifested in major life decisions but also in simple and pleasant choices. Nielsen data shows that the Mexican ice cream market grew by 11.2% in 2024, reaching sales of 129 million liters of packaged ice cream. In this context, ice cream emerges as a symbol of indulgence, a pleasant pause, and instant enjoyment that can be savored alone as a 'me time' ritual or a toast to oneself. The Mexican Consumer: Pride and Authenticity Mexico is a country of cultural diversity, which is reflected in how its inhabitants live and enjoy their daily lives. This conversation resonates strongly in Mexico, where enjoying life without a partner is solidifying as a legitimate choice. Emotional Autonomy and INEGI Data The trend toward emotional autonomy in Mexico is supported by figures. INEGI data indicates that approximately 68.7% of young people aged 15 to 29 are single, meaning neither married nor in a free union. In the country's urban areas, satisfaction with being single averages 8.4 out of 10, and nearly half of respondents reported values of 9 or 10. This high level of satisfaction reflects a cultural shift where singleness and well-being are seen as interdependent. Far from being considered a transitional stage or a lack of companionship, singleness has transformed into a conscious life choice that is lived with full satisfaction and authenticity. Additionally, according to Kantar, '7 out of 10 households' buy ice cream during the year. The combination of singleness and well-being with ice cream consumption is explained because singleness often implies more time for personal enjoyment.
